Strategy Formulation United Way Essay Example | Topics and Well Written Essays - 500 words

Strategy Formulation United Way - Essay Example Two possible strategies for United Ways would include an integrated marketing communication strategy and a control and monitoring mechanism in the area of corporate governance that would involve appointment of independent auditors as well as implementation of strict code of conduct. The following sections would largely show how these two strategies could be used to counter the issues faced by the organization. The issues and advantages for the two strategies would be specifically analyzed in the following sections. The recent financial crisis had a major impact on the accessibility of funds as disposable income dried up following job cuts. It was becoming difficult for United Ways to sustain itself in the market. Certain alternative strategies for the organization would include going international and seeking funds from across the world. The company could use Americans living in other nations to generate funds for the organization in nations where the effect of financial crisis is le ss severe (Norris, 2007, p.218-220). In addition to this the organization should also use an integrated marketing communication strategy based on social networking and internet to raise funds from international sources.